Follow your curiosity.
Scroll to drive, tap a billboard to meet a business, and save anything that catches your eye. Your favorites become a little itinerary, kept in your browser for your next detour.
Let’s go exploringA PROJECT BY SUNDAY DRVGood scenery.
Good scenery.
Friendly rivalry.
A road trip for the curious. A little competition for the ambitious.
Billboard Wars turns a drive through Utah into a place to discover businesses—and a playful way for those businesses to get noticed. Think vintage postcards, wide-open roads, and a billboard with your name on it.
Take the scenic route
From I-15 rivalries
to your next group chat.
If you’ve driven I-15, you’ve seen it: the blanket wars, the cookie wars, and businesses going big to get your attention. We loved the friendly rivalry. So we thought—why should the freeway get all the fun?
Billboard Wars brings that energy online. Want number one? Buy that billboard with a claim at least $1 above its current price. Once your payment is verified and your claim qualifies, the spot is yours until someone pays more. If you’re outbid, reclaim it with a new, higher paid claim—the full new amount, not just the difference. Sharing spreads the word; paid claims decide who holds the spot.
Then share your billboard, rally your fans, and drop the challenge in the group chat. Nobody has to drive past to join the fun. A little Utah rivalry could become the internet’s next obsession.
The road is digital. The bragging rights? Very real. Who’s taking the top spot?
TWO WAYS TO ENJOY THE RIDE
Pick your adventure.
Make yourself seen.
Choose a billboard, add your company and an image, and offer at least $1 more than its current price. Once payment is verified and your claim qualifies, your business takes the spot. It stays until a higher paid claim replaces it.
Find your billboardA fair heads-up.
This is virtual advertising space, with no promised traffic or minimum display time. Starter businesses help bring the road to life; their inclusion doesn’t mean they paid or endorsed the project. Being outbid after you’ve received the billboard doesn’t trigger a refund.
Read the rules · Read the terms & privacy policyThere’s always
another good stop.
And yes, there’s a whale at the end.
Start your drive